The Manager's Guide to Distribution Channels

ISBN: 0071428682

Category: Study


Posted on 2019-11-10, by phaelx.

Description



Date: 2004
Pages: 225
ISBN-10: 0071428682
ISBN-13: 978-0071428682
Author: Linda Gorchels , Edward Marien, Chuck West

Size: 5.5 MB
Format: epub
Download ??? >> ???https://adlvy.com/V69XbI
Channel management has become one of the most important components of a firm's competitive strategy, with mistakes often costing companies millions--and channel managers their careers. The Manager's Guide to Distribution Channels provides managers and decision makers with proven tools and go-to-market strategies for refining channel strategies and managing distribution relationships. Self-assessment tools combine with realworld cases and examples to give managers a nontheoretical, balanced blend of thought-provoking insights and hands-on tactics.
Advertising (Books),Marketing (Books),Retailing Industry (Books)

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